Reframing hiring as a team-based relationship—supporting both candidates and employers through alignment and adaptation

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SEOUL | February 21, 2026

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NICE BOSS is placing its slogan “Be My Teammate” at the center of its brand message, positioning job matching as a team-based relationship rather than a one-time transaction. The company says the slogan reflects its intent to support job seekers as long-term career partners while helping employers build sustainable connections with talent.

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In today’s hiring environment, stakeholders increasingly view success as more than an accepted offer. Job seekers are looking for roles and workplaces that fit their growth plans and daily realities, while employers are paying closer attention to post-hire adaptation and retention. NICE BOSS said its slogan captures this shift by focusing on what it calls “connections that become a team.”

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A NICE BOSS representative stated, “Be My Teammate is not just a tagline—it’s a commitment to support and responsibility throughout the connection process. We want to stand by someone’s dream and help them design a better future.”